A person types on a laptop displaying a design or presentation document featuring images and text. The screen shows a grid layout with various graphics and a section of text, adhering to brand guidelines. There are potted plants and a window in the background, and the person wears a dark top. A top-view photo features a chocolate cake decorated with blackberries, dried orange slices, cocoa powder, coffee beans, and vintage spoons on a gray background. A beige card in the center reads "Salt & CHOCOLATE" in elegant script. A cozy bakery scene with a phone screen in the foreground displaying two social media posts. One highlights a group of people arranging pastries under glass cloches, perfect for branding, while the other showcases a fruit-topped tart and a display case filled with baked goods, ideal content creation material. A person ties twine around a white box lined with branded tissue paper on a wooden table. Near their left hand is a ball of twine and to the right are vintage scissors. Dried leaves, enhancing the package design, are scattered around the scene. A smartphone displaying a brand guide for 'salt & Chocolate' with images of cakes and pastries lies on a wooden desk next to a partially visible laptop. The desk also has a light-coloured carpet at the edge. A bakery counter with a basket full of bread, a sign clipped with a clothespin, and a decorated cake on display. The sign mentions "Brunch" and presumably timing details. The backdrop includes shelves with jars and kitchen items against a light blue brick wall. A person holds a smartphone displaying a recipe app over a marble countertop, seamlessly blending modern convenience with classic ingredients. Nearby are a loaf of orange bread topped with orange slices, halved oranges, a bowl of seeds, and a cracked eggshell. Scattered rolled oats enhance the rustic branding. A semi-translucent white gift bag with a ribbon and a brown circular label marked "S&C" contains a chocolate treat. The sticker design adds an elegant touch, while in the background, there’s a partially visible bag of cocoa beans on a wooden surface.

Salt & Chocolate

Objective

Develop a distinct brand identity for Salt & Chocolate, a company creating healthy, beautiful treats and cakes with a focus on organic, low-impact ingredients. The goal was to build a clear, cohesive image that communicates the brand’s commitment to sustainability, quality, and creativity. This included refining the brand vision and designing packaging that reflects the company’s values of minimal waste and environmental care.

 

Design Outcome

Craft a modern and cohesive brand identity for Salt & Chocolate, featuring thoughtful packaging and branding elements. The design highlights the use of organic ingredients, recyclable packaging, and the brand’s mission to deliver wholesome, delicious treats. The new branding enhances brand recognition, showcases the company’s values, and solidifies its presence as a leader in eco-conscious, creative baking.

Category:

Date:

July 3, 2023