Objective

Elevate Simply Dried branding and packaging to appeal to health-conscious consumers looking for natural, nutrient-rich snacks. The aim is to craft a visually compelling identity that highlights the brand’s focus on purity and sustainability while standing out both in-store and online. Develop a consistent brand strategy that emphasises Simply Dried mission of offering high-quality, naturally sourced dried fruits for a joyful and healthy snacking experience.

Design Outcome

Deliver a thoughtfully designed branding suite featuring attractive, sustainable packaging, unified visuals, and a strong brand identity that reflects Simply Dried dedication to natural, healthy living. The packaging and marketing assets will focus on communicating the brand’s values of purity, sustainability, and community, engaging consumers and positioning Simply Dried as a trusted choice in the dried fruit market.