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Imagine this

For New Businesses

Establish a memorable and cohesive identity from day one, giving you the confidence to step out and launch your brand with clarity and purpose.

For Growing Brand

Evolve your existing visuals to better align with where your business is headed, ensuring you stay relevant and compelling in a competitive landscape.

For Established Brands

Reinforce your position with refined, professional design elements that communicate your values and expertise, allowing you to deepen relationships with your audience and open doors to new markets.

What you gain

More Than Design—A Partner in Your Growth

With intentional design and a clear understanding of your goals, I create visuals that go beyond aesthetics. They build trust, foster genuine connections, and give you the confidence to grow with purpose. These aren’t just designs; they’re tools for meaningful growth and lasting success.

Authentic Connection

The designs we create together will authentically represent you and resonate with your audience, building meaningful relationships that go beyond surface-level interaction.

Clarity & Consistency

Whether it’s packaging, print, or digital assets, each design ensures your message is clear, cohesive, and instantly recognisable – no matter where your brand appears.

Confidence in Every Touchpoint

From your website to social media, every visual touchpoint will be a reflection of your true brand identity, allowing you to communicate with confidence and impact.

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A smartphone displaying a brand guide for 'salt & Chocolate' with images of cakes and pastries lies on a wooden desk next to a partially visible laptop. The desk also has a light-coloured carpet at the edge.

Your brand, from the ground up.

The Origin Story

Perfect for start-ups. This package sets you up with everything you need to start telling your story with  confidence.

What’s included

Custom logo suite (primary, secondary, and brandmark)

Curated mood board (colours, fonts, and inspiration)

Basic brand guidelines

Business card design

Brand mood board for design direction

Brand strategy including the values and mission statement

Brand fonts (licenses sold seperately)

Custom, hand drawn logo design including: Primary, Secondary, and Sub-mark Logo

3 initial concepts and 3 revisions during process

Brand guidelines packet – directions on how to use your logo, colours, and fonts

Duration

2-4 weeks

A smartphone displaying a brand guide for 'salt & Chocolate' with images of cakes and pastries lies on a wooden desk next to a partially visible laptop. The desk also has a light-coloured carpet at the edge.

Polished, cohesive & undeniably yours.

Signature Look

You’re established, now it’s time to level up. This package is designed to make sure every piece of your brand speaks the same language.

What’s included

Comprehensive brand discovery session

Custom logo suite

Full brand guidelines (typography, colours, logos)

Stationery suite (business card, letterhead, thank-you card)

Social media kit with custom templates

 

Duration

4-6 weeks

A smartphone displaying a brand guide for 'salt & Chocolate' with images of cakes and pastries lies on a wooden desk next to a partially visible laptop. The desk also has a light-coloured carpet at the edge.

Where brand meets packaging.

Branded & Boxed

You’ve Got the Product—Now Let’s Build the Brand to Match. A complete brand and packaging solution for product-based businesses.

What’s included

Brand discovery session

Custom logo suite (primary, secondary, brandmark)

Full brand guidelines

Product packaging design for up to 3 products

Packaging inserts & collateral (thank-you cards, custom labels)

Social media graphics

 

Duration

From 6 Weeks

Here’s How It Works:

My approach is centered on collaboration. I get to know your brand’s heart and soul to tailor designs that feel like they’ve always belonged to you. It’s not about trends or templates – it’s about creating something that feels uniquely yours and helps you move forward, with intention and excitement for what’s to come.

1.
Discover

We start by understanding your story, audience, and goals. This is the foundation for every decision we make.

2.
Design

Every element we create is intentional, designed to align with your vision and communicate your message effectively.

3.
Deliver

We provide the tools and guidance you need to implement your brand confidently, knowing it will support your growth over time.

Ongoing partnership

Need ongoing support? Let’s keep working together to grow your brand.
Whether it’s new designs or evolving your look, I’m here to keep your brand fresh and consistent